Ramon Hoffman

Pneumix Loader Cycle

An interactive walkthrough that shows Pneumix customers exactly what happens, step by step, when their catalyst loader runs a batch cycle.

01

The Brief

Pneumix builds loaders that dose catalysts and additives into refinery units. They wanted a web walkthrough that shows leads what happens inside the machine during a cycle, step by step, without standing in front of the real unit. It would sit next to genuine Pneumix branding, so the render had to match the real machine exactly.

The camera path for one step in Blender, next to a small script that helps split the render into clips.
The camera path for one step in Blender, next to a small script that helps split the render into clips.
The loader in Blender, rebuilt from CAD with every material made from scratch.
The loader in Blender, rebuilt from CAD with every material made from scratch.

02

My Approach

I rebuilt the machine from the client's CAD files in Blender. The materials weren't usable, so I shaded every surface from scratch, from brushed steel to the branded panels and rubber hoses. For each of the 11 steps I rendered a transition plus a looping hold of the last frame, so the page never freezes or jump-cuts while you read. A small Python script I wrote kept the clips matched to their steps. A colleague added the flow paths and call-outs in After Effects, and another built the website.

03

The Result

The walkthrough covers the full loader cycle in 11 steps, from the operator entering the batch settings to a batch being loaded and discharged. Each step flows into the next without a visible cut.

04

Outcome

Pneumix uses the walkthrough internally, so it isn't public. It was a nice team project where everyone had their own clear part (the 3D, the motion graphics and the website), and it all came together well.

Ramon Hoffman, Multimedia Designer / 3D Artist / Web Developer

03 / About

Concept first, medium second

I'm Ramon, a multimedia designer based in Eindhoven. Projects start with a problem: what the thing has to do, and how someone should move through it. The answer has been a 360 film, a VR walkthrough, an explainer animation, a configurator and an AI training platform.

My part is 3D, design and code: modelling and lighting in Blender, interface and motion in XD/Illustrator and After Effects, plus the build in PlayCanvas or Next.js.