Lucardi Jewelry Videos

Lucardi, a Dutch jewelry retailer, had product videos made by another studio and asked us for new ones in the same style for three pieces: a solitaire ring with a large diamond, a gold ring with three diamonds and a gold necklace with two interlocking hearts. We received the reference videos and the real jewelry.

A colleague's base models were too heavy to animate and render, so I remodeled each piece in Blender from photos of the real jewelry, down to every indent and bump. The solitaire has a facet pattern inside its band, sculpted as a separate layer so the base model stayed clean. You barely see it, but it catches the light as the ring turns, just like the real piece. The necklace chain is built from around 46 individual links so it hangs and swings naturally, and the diamonds split light into rainbow colors like real stones. I lit everything like a physical product shoot and keyframed the cameras to the timing of the references.

I delivered three 20-second product videos for the webshop, rendered in Cycles. The videos stay with the client, so what you see here are stills and a few process shots.

The videos held up next to the other studio's work, which was the goal, and the client was happy. For me, the biggest lesson was the diamond material. Figuring out how to keep the light alive inside all those facets made the difference between a piece of glass and a diamond.