
Factory of the Future - Game Introduction Explanimation
A 2D explainer animation that teaches new players the roles, rounds and flow of the Factory of the Future workshop game.
01
The Brief
Factory of the Future is a workshop game Enversed made with Brainport Industries. Teams play on touchscreens combined with physical game pieces, trying to make a fictional factory futureproof by choosing the right Industry 4.0 technologies. New players need to understand the four roles, how a round works and what happens in each phase before they start, so the game needed a short explainer with English voice-over.
Video · 2 clips
Fig. 01 · Video
Introducing the game and its players.
Fig. 02 · Video
A closer look at two of the four roles.
02
My Approach
I got static Illustrator artwork, a loose storyboard and the script, and the motion was up to me. I split the artwork into layers so every element could move on its own, then animated the whole video in After Effects, from introducing the game to walking through the four roles and explaining the rounds and phases. Because the storyboard was deliberately loose, I decided the timing, transitions and how each scene builds up, shaping it all around the voice-over.
03
The Result
The finished video is a 2-minute 2D animation with English voice-over, covering the roles, rounds and phases, ready to play at the start of a session.
04
Outcome
It's built into the game itself, so new players see it before their first session. I also had an unusual amount of creative freedom on this one, and turning someone else's static illustrations into natural-feeling motion was a good exercise.
03 / About
Concept first, medium second
I'm Ramon, a multimedia designer based in Eindhoven. Projects start with a problem: what the thing has to do, and how someone should move through it. The answer has been a 360 film, a VR walkthrough, an explainer animation, a configurator and an AI training platform.
My part is 3D, design and code: modelling and lighting in Blender, interface and motion in XD/Illustrator and After Effects, plus the build in PlayCanvas or Next.js.