Dare to Drink Different

Dare to Drink Different is the specialty beer platform of Swinkels Family Brewers. Its two-minute taste test, made with their beer sommeliers, matches you to one of six flavor profiles and a personal beer package. The test itself was made by another company, and Enversed built the page around it inside Swinkels' webshop. Swinkels also wanted social ads to promote it.

A colleague built the page, and I wrote the JavaScript that turns your test scores into the results view: profiles sorted by match, score bars and the matching beer packages with the discount already applied. The most important part was the link to Swinkels' marketing system. When you sign up, your full taste profile is sent along, so follow-up emails fit what you actually like. I also added analytics on every step, so the client could see where people dropped off.

For the ads I animated four videos in After Effects, mostly using Swinkels' campaign graphics. There's a version for men and one for women, each in a square and a vertical format.

The taste test page is live inside the webshop, where the test, results, beer offers and signup work as one. Alongside it, I delivered four social ads to promote the test.

The taste test is still live more than three years later, and it's still the way into the platform's personal recommendations.