Crux Agribotics
An interactive 360 tour letting potential clients explore a large industrial tomato-sorting robot without setting foot on-site.
01
The Brief
VDL Agrobotics wanted to show their SortiPack Beef Tomato machine to potential buyers without a site visit. The machine stands inside working greenhouses, so bringing people on-site isn't always practical, and photos don't show how big it really is. They asked for a 360 tour on their product page that works in a desktop browser and in VR.
02
My Approach
A colleague and I went to a greenhouse and shot six spots around the machine with an Insta360 Titan, in both 360 photo and 360 video, plus regular video at key points. In Photoshop I color corrected the panoramas, fixed the stitch lines between the camera's lenses and removed the tripod. I then built the tour in Pano2VR, linking the six scenes with hotspots, adding info hotspots that explain parts of the machine and embedding regular and 360 video where it adds context.
03
The Result
The tour has six scenes and is live on the product page. Visitors move through the greenhouse, look at the machine from different angles and watch it at work, on desktop or in a headset.
04
Outcome
The client was happy with it, and buyers who can't visit a reference site now get a clear picture of the machine in a real working environment. It was a small project, but it gave me more hands-on time with Pano2VR, especially mixing scene types and video in one tour.
03 / About
Concept first, medium second
I'm Ramon, a multimedia designer based in Eindhoven. Projects start with a problem: what the thing has to do, and how someone should move through it. The answer has been a 360 film, a VR walkthrough, an explainer animation, a configurator and an AI training platform.
My part is 3D, design and code: modelling and lighting in Blender, interface and motion in XD/Illustrator and After Effects, plus the build in PlayCanvas or Next.js.