Byqr

Byqr was the first speed pedelec brand from the Netherlands, pitched as a serious alternative to the car for commutes of 10 to 35 kilometers. The agency Scheepens created the brand and designed the website, and the founders asked me, as a freelancer, to build it for the launch in March 2021. The design only covered desktop, but the site had to work just as well on a phone.

I worked directly with Scheepens and the founders. First I designed the mobile and tablet versions myself, working out how each section should stack while keeping Scheepens' look intact. Then I built the one-pager by hand in HTML, CSS and JavaScript instead of a WordPress theme, so the design didn't have to bend to a template and the page stayed light.

In August, Byqr came back to turn the page into a place to collect leads. Forms for reserving a bike and booking a test ride slide in from the side, and a newsletter badge unfolds into a signup form as you scroll. Every form feeds one Mailchimp list, tagged by where the contact came from.

The finished site is hand-built and responsive, and walks through the bike's selling points, from a real 45 km/h to a belt drive that needs no maintenance.

The site had 858 unique visitors in its first week, and the client loved that it was built to measure. It confirmed that I prefer building sites myself, because it gives me full freedom over the design and lets me bring more of my own skills into the work.