Zonder Jou Geen Logistiek

The logistics sector needs young people, but most of them never consider it when picking a study. The campaign "Zonder jou geen logistiek" ("Without you, no logistics"), an initiative of Logistics Community Brabant, set out to change that: show young people what actually happens between ordering something online and getting it delivered, and let them discover that there is a logistics job that fits them.

JONG en je wil wat commissioned Enversed to build the campaign's centerpiece: a mobile browser game. Instead of telling young people about logistics professions, the game lets them play five of them, and ends with a personal result: which type of logistics hero are you, and which real study programs get you there.

I did the development solo, building the game in PlayCanvas and designing for phones from the start since that is where the audience is. Colleagues at Enversed made the illustrations and the narrative videos.

The game is video-heavy: between minigames, narrative videos move the story along. To keep that smooth on mobile, each minigame is its own scene that only gets downloaded when you reach it, with a progress bar while it loads and a cleanup afterwards to free up memory. Screen transitions wait until the next video has buffered, so you never land on a black screen. Mobile Safari is picky about playing video at all, so the video player handles all of iOS's autoplay rules behind the scenes.

All five minigames report their score in the same format, so a single score screen serves the whole game and the final result can compare your performance across professions to pick your hero. Analytics (visits, plays per game, finishes, clicks on study programs) and the result emails run through a small PHP setup on the server.

A Dutch mobile browser game called LogiQuest, live at zonderjougeenlogistiek.nl/game. In about five minutes you order a product and follow it through the supply chain by playing the five professions that get it to your door:

• Chauffeur: an endless-runner where you switch lanes to dodge potholes, roadblocks, and cars while keeping your fuel tank filled.
• Orderpicker: stack incoming packages Tetris-style without crushing the fragile ones.
• Teamleider: match seven workers to the right tasks. Everyone has quirks: one can't drive a forklift, another is on her break.
• Planner: pick the right transport for each leg of the route (bike, van, train, or boat). Pick wrong and your package ends up in the water.
• Strateeg: drag the seven steps of a supply chain into the right order, and see what goes wrong when you don't.

Your scores determine your logistics hero (Chef Chauffeur, Super Picker, Tip Top Teamleider, Powerplanner, or Superstrateeg), each linked to real mbo, hbo, and wo study programs. You can email the result to yourself to look into them later.

The game is still live and has been played more than 11,000 times. The client was happy with the result.

For me, the value of this project was not in learning new tricks but in structure: splitting one app into five self-contained games that each load, run, and clean up after themselves, and keeping all of that working smoothly on a phone while videos play in the foreground. That way of organizing a game around separate, swappable scenes stuck with me for later projects.