Zonder Jou Geen Logistiek

The logistics sector needs young people, but most of them never consider it when picking a study. The campaign Zonder jou geen logistiek, from Logistics Community Brabant, set out to change that. JONG en je wil wat commissioned the centerpiece, a mobile game where young people play five logistics jobs and find out which one suits them.

I built the game solo in PlayCanvas, designed for phones from the start, and colleagues made the illustrations and story videos. The game leans heavily on video, so each minigame only downloads when you reach it and clears out afterwards, and the next screen waits until its video is ready, so you never land on a black screen. All five minigames report scores the same way, so the ending can compare your performance across jobs and pick your hero.

In LogiQuest, you follow a package from order to doorstep in about five minutes by playing the jobs that get it there. You dodge traffic as the chauffeur, stack fragile packages as the orderpicker, match workers to tasks as the team leader, pick transport as the planner and put the supply chain in order as the strategist. Your scores decide your logistics hero, linked to real study programs you can email to yourself.

The game has been played more than 11,000 times, it's still live and the client was happy. Splitting one app into five self-contained games is a structure I've kept using since.