Ramon Hoffman

DNAnna

A serious game that turns a simulated workday into a personal values profile.

01

The Brief

Anna Zorggroep wanted employees to explore other roles and reflect on their own values. The idea was a game that plays like a real workday, where every choice says something about how you work, without right or wrong answers. The tricky part was that it had to run on locked-down, low-spec Citrix computers.

Fig. 02 · Video

A situation playing out in one of the departments.

02

My Approach

I built it in PlayCanvas. HR wrote the scenarios in Excel, and a Python script I wrote turned those sheets into game content, so they could keep editing without touching code. On Citrix the game and its videos fought over the graphics card, so I pause the 3D rendering while a video plays. That got it running smoothly on the restricted machines. I also added analytics that record every choice.

03

The Result

Pick one of seven care roles and work through a shift on a map of the facility. Every situation has three responses, each tied to one of Anna's values (Lef, Samen, Vertrouwd) and each costing time. At the end you get your DNAnna: a DNA helix of your values and a replay of every choice.

04

Outcome

Employees are using it, and it runs well on the hardware the client was worried about. They hadn't asked for the analytics, but it quickly became something they value.

Stills

01 / 03
A situation with three responses, each tied to a value and a time cost.
After a choice, the characters react and points go to the three values.
The review screen shows every choice you made, with the alternatives to compare.

A situation with three responses, each tied to a value and a time cost.

Ramon Hoffman, Multimedia Designer / 3D Artist / Web Developer

03 / About

Concept first, medium second

I'm Ramon, a multimedia designer based in Eindhoven. Projects start with a problem: what the thing has to do, and how someone should move through it. The answer has been a 360 film, a VR walkthrough, an explainer animation, a configurator and an AI training platform.

My part is 3D, design and code: modelling and lighting in Blender, interface and motion in XD/Illustrator and After Effects, plus the build in PlayCanvas or Next.js.