Generative Identity Design - Tramkade

Tramkade is a social, cultural and economic hotspot with an international appearance near the city center of Den Bosch. It contains three areas where individual events are held.

The assignment was to make a generative identity for Tramkade in the form of a logo. This means the logo will change depending on specific variables.

The logo is made with iconic shapes which are found in the specific areas. Each icon representing their physical location. The logo on the website will change depending on variables such as; the location of an event, the number of people at a location and the current hotspot.

Generative Identity logo